SpiralFrog DRM music to play 60 days, then vanish

SpiralFrog DRM music to play 60 days, then vanish
"(Protecting songs with DRM) was the only way that SpiralFrog could offer the model," Levy said. "The record labels refused to go to market without it. This was a very good business proposition for consumers. They received free music as long as they agreed to be bombarded by advertisements...I think it's hard to criticize the company...I think 60 days is very impressive."Levy, who owns the company BuyDRM, says consumers deal with DRM every day in ways they don't notice. The technology is improving and soon it will be even less obtrusive. The technology helps protects the rights of content creators, consumers, and technologists, he said. "When DRM is right in the middle of all three, that is where happiness is," Levy said. "Consumers are getting more comfortable with DRM and it isn't going away. It may need to change, but it's not going away."Antipiracy software is used by the film industry and by music subscription services, such as Napster and RealNetwork's Rhapsody. But in the past year, download sites like Apple's iTunes and Amazon have rejected copy-protection software with the blessing of the major record companies. The Federal Trade Commission on Wednesday is hosting a conference on the use of DRM at the University of Washington School of Law, said Levy, who will speak at the gathering. According to an FTC press release, DRM "is expected to become increasingly prevalent in the U.S. marketplace in the coming years" and address "the need to improve disclosures to consumers about DRM limitations."